![]() ![]() ![]() The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't The Effect of Expectations: Why the Mind Gets What It Expects ![]() Keeping Doors Open: Why Options Distract Us from Our Main Objective The High Price of Ownership: Why We Overvalue What We Have The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do The Influence of Arousal: Why Hot Is Much Hotter Than We Realize The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be How an Injury Led Me to Irrationality and to the Research Described Here Bibliography Includes bibliographical references (p. ![]()
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